بازاریابی، فروش، تبلیغات، برندینگ و مدیریت
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کلید موفقیت بنگاه ها و کسب و کارهای امروزی در دوران بحران و رقابت شدید
کلید موفقیت از طریق بازاریابی چریکی و پارتیزانی
بازاریابی پست مدرن در سایه بازاریابی پارتیزانی
تکنیک های اجرایی و کاربردی بازاریابی پارتیزانی
کارگاه آموزشی و کاربردی بازاریابی چریکی
مدرس : علی خویه
www.khooyeh.com www.alikhooyeh.blogfa.com
سخنران و مدرس دانشگاه
مولف و مترجم 5 اثر تخصصی
مولف و مترجم کتاب راهکارهای حل خلاقانه مسائل بازاریابی و تکنیک های تاکتیک های تبلیغات بازاریابی
مهمان و کارشناس برنامه های اقتصادی صدا و سیما
سرفصل های سمینار:
اصول بازاریابی پارتیزانی
تاکتیک های بازاریابی پارتیزانی
تفاوتهای بازاریابی سنتی و پارتیزانی
مراحل اجرای بازاریابی پارتیزانی
بیست راز بزرگ بازاریابی چریکی
اشتباهات بزرگ بازاریابی چریکی
آمیخته بازاریابی پارتیزانی
تکنیک های روابط عمومی چریکی روابط عمومی پارتیزانی
تبلیغات چریکی و تبلیغات پارتیزانی در کسب و کارها
مراحل کاربردی اجرایی بازاریابی چریکی در صنایع مختلف
بازارسازی چریکی بازارگرمی پارتیزانی بازارداری چریکی
قیمت گذاری چریکی
ترفیع و سیستم های پروموشن چریکی
روش های اجرای عملیات چریکی در بازاریابی
فروش پارتیزانی و فروش چریکی در کسب و کارهای کوچک
تکنیک های خلاقیت در بازاریابی پارتیزانی و خلاقیت در بازاریابی چریکی
تاکتیک های و تکنیک های بازاریابی پارتیزانی
دام های بازاریابی چریکی و شیوه مقابله با آنها
پخش فیلم و اجرای کارگاه کاربردی
Guerrilla Marketing – an unconventional system of promotions, usually on a very low budget, that relies on time, energy and imagination.
“For every bootstrapper out there looking to build their business exposure without breaking your pocketbooks” Guerrilla Marketing is the way to go, according to those at the Bootstrapping Blog.
When you’re marketing on a budget, a little creativity in your advertising and marketing programs can help stretch your dollar by keeping cost low.
Bootstrapper recently compiled 10 Great Guerrilla Marketing Examples for our viewing pleasure, here are just a few examples:
Do you have a resistance force?
This morning I went to Target to pick up an expandable shoe rack. On my way out of the store there was a brand new Ford Mustang parked in the parking lot. It still had the information paper on the passenger side window, listing the fuel economy, engine size, and other features. Someone from Huntington Beach Ford had parked it in the lot of Target to attract eyeballs that would not normally stop by the dealership.
There are a lot of valuable marketing lessons to be learned from this guerrilla marketing tactic.
1. Casting a wider net for free.
In this case, the dealer knows that not everyone driving down the street is going to come by the dealership. By putting a brand new car in a high traffic shopping center helps attract more eyeballs to their inventory and gives more exposure to their dealership. And the best part is, parking the car in the shopping center is free! It’s like having a unique billboard in front of thousands of people that doesn’t cost a cent.
2. Things that seem out a place are great attention grabbers.
The first thing that caught my attention was that this car was out of place. Subconsciously I knew that this car was suppose to be on the dealer’s lot and not in a shopping center parking lot. This caused me to focus in on this out of place object, burning an image of this out of place car into my brain. And when something makes you do a double look, you know they got you.
3. Always increase the number of touches.
This is an often overlooked and really important point. It takes 17 touches before a potential customer actually makes the decision to do business with you*. A touch is any thing that makes the customer aware of your business. The first touch may be a newspaper ad, the second touch may be that they find your website, the third touch may be someone talking about your business to them, the fifth touch could be the customer seeing you ad one more time. As more and more touches interact with your potential customers, the more likely they are going to to do business with you. The Ford Mustang in the shopping center parking lot is just another touch. (Psssst! Some touches are more effective than others.)
*How do I know this? I heard it at marketing training class a few years ago. Sorry I don’t have a good scientific reference, but I believe it
4. When times are tough get creative.
The overall moral of this story is that the Ford Dealership is getting creative. Everyone knows that American car dealerships are hurting right now. In order to get those cars moving off the lot it’s going to take more than the normal marketing approach to stay afloat. Always invest in creativity. Arm your creative resistance force with the freedom to try different marketing approaches. It’s fun and you will learn a lot about your business and your customers. Creative marketing tends to have the highest return on investment if done correctly.
I have attached some pictures of some creative guerrilla marketing advertisements:
The Guerilla Marketing Fro Example
The Guerrilla Marketing Mr. Clean Example
The Guerrilla Marketing Escalator Example
نمونه هایی از چریکی بازی!!! : 52