بازاریابی، فروش، تبلیغات، برندینگ و مدیریت
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web advertising in Iran tourism industrial
By Ali Khooyeh
Khooyehali@yahoo.com
Abstract
In this paper, we explain the exposure effect of Internet advertising in Iran tourism. We analyze functional forms of the exposure effect of Internet advertising. Tourism is an irreversible social, human, economic and cultural fact. Its influence in the sphere of monuments and sites is particularly important and can but increase because of the known conditions of that activity's development. Tourism is one of the world’s largest economic sectors[1] and one that continues to expand very rapidly[2]. tourism development can be a powerful tool for economic growth, poverty reduction, while tourism represents an important development opportunity for many countries and communities; web advertising has a huge ....role in supporting tourism development .....
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